Contributed by: IPhO
An elevator pitch is a brief verbal communication that is given to potential employers, that is intended to focus on a candidate’s education, skill set, background, and interests. Elevator pitches are extremely important and useful when working in the pharmaceutical industry. Employers do not have the time to sit and hear a candidate speak about an entire CV/resume, so an elevator pitch allows a candidate to hit the highlights as it pertains to that job opportunity. At its core, an elevator pitch is a way to present your best self to an employer in a way that avoids the usual “awkward” casual conversations that sometimes arise.
So, what needs to be included in an elevator pitch
- Student’s Name
- Student’s current program of study and projected year of completion
- Short review of student’s education, experience, key strengths, skills, and interest
- Explanation of why the student is interested in this particular company or position
- A strong closing that ends with the exchange of business cards or the student asking about how to follow-up with the company.
Other things to be considered:
- Eye contact – this should be maintained but it’s not a staring contest.
- Handshake – this should be firm and reflect confidence. No “limp fish” or “death grips”.
- Smile – the student should exhibit a pleasant demeanor and smile so as to appear friendly.
- Fluent & Conversational – the student’s goal should be to hold a conversation with ease.
- Disfluencies (um, uh, like, etc.) – the student should try to avoid an excessive amount that might distract the employer from the content of the pitch.
Example of a weak pitch:
Hi, I’m Koffi and I am a student at UCSOP. I’m studying pharmacy and I would like to work in a hospital when I graduate. What does your company do?
Example of a strong pitch:
Hello, my name is Koffi and I’m currently in my first year of the PharmD Program at UCSOP. I am interested in expanding my knowledge of community pharmacy practice through an internship with CVS. I have had the opportunity to job shadow at Wal-Mart and Walgreens and I really enjoyed learning about the operational setup as well as how different pharmacists counsel patients differently. I have also worked a few summers as a receptionist in a physician’s office so I know the importance of meeting the needs of patients and responding to inquiries accurately and promptly. May I have your business card to follow up about possible opportunities with your company